Gene Schwam
Gene Schwam is co-founder and president of Hanson & Schwam, one of the entertainment industry’s leading public relations, marketing, and branding agencies. He is widely recognized for his unique creative skills and innovative expertise in media management, damage control, strategic planning, and mounting major national campaigns for entertainment and entertainment-related clients, including the St. Louis Rams football franchise and the long-running ice skating musical spectacular, Broadway on Ice, starring Olympic Gold Medal champion Dorothy Hamill
He has been instrumental in creating, developing, and implementing the marketing and promotion campaigns for many of Hollywood’s celebrated acting, performing, and filmmaking icons in addition to serving as architect for numerous noteworthy major publicity, promotion, and advertising campaigns for film studios, television networks, independent production companies, and entertainment industry corporations.
During his illustrious career Mr. Schwam, described by UPI’s chief entertainment correspondent Vernon Scott as “the best idea man in Hollywood,” has been a personal advisor, confidant, and consultant to many of Hollywood’s most popular and recognizable talents, as well as to many of the most influential entertainment industry companies, associations, law firms, and talent agencies. Gene also created the first tandem negotiation of a major league baseball contract when his client, Dodger pitching star Don Drysdale, teamed with Dodger great Sandy Koufax, to win record-breaking deals for both superstars.
Hanson & Schwam’s diversified client list has included many of Hollywood’s legendary acting and musical talents. Julie Andrews, Joan Crawford, Martin Landau, Gene Hackman, Peter Falk, James Garner, Telly Savalas, Johnny Carson, Count Basie, Nancy Wilson, Peggy Lee, Ray Charles, Elvis Presley, Quincy Jones, Lenny Bruce, Rowan & Martin, and Barbara Eden together with her long-running NBC franchise hit, I Dream of Jeannie, to name a few.
Filmmakers and Hollywood industry icons and organizations represented by Hanson & Schwam include Blake Edwards and his Pink Panther franchise, Chip Rosenbloom, Papazian & Hirsch, Irwin Winkler, Robert Chartoff, George Schaefer, James Komack, Delbert Mann, best-selling authors Sidney Sheldon, Harold Robbins, Mary Higgins Clark, James Clavell, Erskine Caldwell, Julie Andrews Edwards, and such companies as the Director’s Guild of America, Producer’s Guild of America, Universal Television, Group W Westinghouse, Sunset Gower Studios, Ray-Art Studios, The Hollywood Reporter, Motown, Interscope, Dunhill Records, Sony Licensing, Wm Morris, Triad, CMA, APA talent and literary agencies, and a number of leading entertainment law firms.
Watch the In Conversation With Gene SchwamVideo.
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